Like every year now, Apple is wearing red to show its support in the fight against AIDS. For 16 years, Apple and its customers have taken part in the global fight against disease. Apple’s partnership with (RED) supports the Global Fund, which enables millions of people in the poorest communities in sub-Saharan Africa to access healthcare services – including essential work in communities rural areas and support for pregnant women and their families. Over the past three years, the funds have also been used to mitigate the impact of COVID-19 in these communities.
$250 million donated by Apple
As the company explains in its statement, since 2006, more than a quarter of a billion dollars in Apple-backed grants have provided care and support services to more than 11 million people and distributed more than 197 million HIV tests. Apple’s support has also helped more than 5 million HIV-positive mothers avoid passing the virus on to their babies.
The funding includes support for community health workers like Mama Esther, which bring compassion, care and access to treatment to populations. For more than 15 years, she has been going from boma to boma (house to house) in the Maasai community in Tanzania, providing home-based health services, encouraging people to go to the local clinic and helping pregnant women access health services. prenatal and childbirth care. Mama Esther is able to do this important work in her rural community thanks in part to the monthly stipend she receives from the Global Fund.
Choose (RED) for the holiday season
On World AIDS Day, Apple is offering new ways for customers to continue supporting the Global Fund, raise awareness and learn more about the fight against HIV/AIDS.
The best range of (PRODUCT)RED products is available this holiday season: iPhone 14, iPhone 14 Plus, iPhone SE and Apple Watch Series 8.
Many (PRODUCT)RED accessories are available, including the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as the Apple Watch Sport Loop, Sport Band and Braided Solo Loop straps. A portion of the proceeds from every purchase of (PRODUCT)RED is donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria with (RED).
Apple Watch users can show their support with a selection of seven watch faces in red, available for download at apple.com/product-red. Once uploaded, users can raise awareness by sharing these watch faces with other Apple Watch users.
Also find all of Apple’s RED products on sale (and sometimes on sale) on Amazon.
Apple Stores too
To increase awareness of World AIDS Day, Apple uses its platform and services to highlight ongoing efforts to end HIV/AIDS.
But that’s not all. Hundreds of Apple Stores around the world will mark the day with new storefronts and products, allowing customers to learn about (PRODUCT)RED and support the Global Fund with their Christmas shopping.
Finally, Apple highlights Preppy, an application that helps people affected by HIV by facilitating the follow-up of PrEP (or pre-exposure prophylaxis) in a preventive way. But the company forgets to mention that the condom is also a very good tool to guard against infection.
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